Many Marketers Use the Self- Concept Premise That People's Possessions

Multiple Choice

Many marketers use the self- concept premise that people's possessions contribute to and reflect their identities;that is,"we are what we have." According to this premise,consumers _.

A) buy products to support their self- images
B) are attracted to products that expand their existing attitudes
C) are affected by subconscious motivations
D) conduct the information search
E) do not identify with brand personalities