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  3. Study Set
    Principles of Marketing Study Set 7
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    Exam 4: Managing Marketing Information to Gain Customer Insights
  5. Question
    Marketing Information Is Only Valuable When It Is Used to
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Marketing Information Is Only Valuable When It Is Used to

Question 12

Question 12

Multiple Choice

Marketing information is only valuable when it is used to .


A) expand management's job
B) make better marketing decisions
C) identify a target market
D) please shareholders
E) increase efficiencies in the supply chain

Correct Answer:

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