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You Are Directed to Study the Demographic,economic,natural,technological,political,and Cultural Factors That

Question 57

Multiple Choice

You are directed to study the demographic,economic,natural,technological,political,and cultural factors that are larger societal forces affecting your company.What are you studying?


A) the macroenvironment
B) the microenvironment
C) the global environment
D) the internal environment
E) the marketing mix

Correct Answer:

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