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    Principles of Marketing Study Set 7
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    Exam 3: Analyzing the Marketing Environment
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    Marketers Should Understand That a Society's Core Beliefs and Values
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Marketers Should Understand That a Society's Core Beliefs and Values

Question 117

Question 117

Multiple Choice

Marketers should understand that a society's core beliefs and values have a high degree of .


A) similarity
B) flexibility
C) conformity
D) persistence
E) ethnocentrism

Correct Answer:

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