Multiple Choice
Refer to the scenario below to answer the following questions.
Bryant and Aniyah Small are the owners of the Good Green Grocer,a small but successful chain of natural food and health stores.Bryant and Aniyah's business has expanded as more and more consumers are interested in eating organic foods.What started as one shop in Vermont has expanded to 15 stores in college towns throughout Vermont,New Hampshire,Massachusetts,and Maine.Much to their delight,the Smalls have found that many people are willing to pay a bit more for food that is organically grown.
Bryant and Aniyah want the Good Green Grocer to be associated with environmental responsibility,so they offer discounts to customers who bring their own reusable shopping bags and take measures to reduce the company's carbon footprint.They even hold environmental workshops in their stores,with topics ranging from organic farming and composting to at- home energy conservation.
Sunday ads for the Good Green Grocer run in area newspapers,with special promotional prices offered for a list of the "Top Ten Take Homes" each week.Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid- week,so the store typically sees its heaviest traffic on Sunday and Monday.
-Some customers believe that the Good Green Grocer purposefully runs weekly promotional prices on items that are low in stock,leaving most customers who come to the store hoping for lower prices but unable to buy the out- of- stock sale items.If this is true,then the Good Green Grocer would most likely be accused of _ .
A) deceptive pricing
B) using puffery
C) deceptive packaging
D) deceptive promotions
E) green washing
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Whereas environmentalists consider whether the marketing system
Q17: Sustainable marketing consists of five principles: consumer-oriented
Q52: Nike produces PVC- free shoes,recycles old sneakers,and
Q53: Because some people view business as the
Q54: Critics of the American economic marketing system
Q56: The in the United States came about
Q56: How is the societal marketing concept related
Q58: In societal marketing,the ideal goal for companies
Q59: The American Marketing Association (AMA)has created a
Q61: Deceptive practices fall into three groups: deceptive