Timberland Employees Get 40 Hours Paid Leave Each Year to Pursue

Multiple Choice

Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a nonprofit that brings young people into public service for a year.CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practicing _ .

A) a sustainability vision
B) consumerism
C) environmental sustainability
D) sense- of- mission marketing
E) innovative marketing