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    Principles of Marketing Study Set 7
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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    Which of the Following Measures the Profits Generated by Investments
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Which of the Following Measures the Profits Generated by Investments

Question 9

Question 9

Multiple Choice

Which of the following measures the profits generated by investments in marketing activities?


A) marketing ROI
B) a marketing audit
C) a budget
D) SWOT analysis
E) an executive summary

Correct Answer:

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