Multiple Choice
All of the following are accurate guidelines for a company's mission statement EXCEPT which one?
A) A mission statement should motivate employees.
B) A mission statement should emphasize the company's strengths in the marketplace.
C) A mission statement should be narrow.
D) A mission statement should be realistic.
E) A mission statement should be specific.
Correct Answer:

Verified
Correct Answer:
Verified
Q130: The BCG is a useful approach to
Q131: All of the following are examples of
Q132: A common practice among marketers is to
Q133: The main section of the marketing plan
Q134: Why is marketing analysis such an important
Q136: Which of the following does NOT accurately
Q137: Paul Pierce is busy working with other
Q138: Why should a mission statement be market
Q139: Emerson Studios,a chain of 25 portrait stores
Q140: Explain how a marketer of baking soda