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Harris,the Marketing Manager at a Small Sports Retail Chain,has Conducted

Question 149

Multiple Choice

Harris,the marketing manager at a small sports retail chain,has conducted a marketing analysis.He has investigated the company's internal resources and situational factors,as well as factors and trends in the competitive sports retail chain market.Which of the following has Harris completed?


A) an executive summary
B) a marketing plan
C) a marketing mix
D) a business portfolio analysis
E) a SWOT analysis

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