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Paul Pendergraff Has Identified a Group of Potential Customers Who

Question 49

Multiple Choice

Paul Pendergraff has identified a group of potential customers who seem to respond in a similar way to a series of magazine and radio advertisements for his company's product.Paul has identified a(n) .


A) target market
B) market position
C) market segment
D) market
E) undefined niche

Correct Answer:

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