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    Exam 18: Creating Competitive Advantage
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    Whereas the Mass Marketer Achieves ,The Nicher Achieves _
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Whereas the Mass Marketer Achieves ,The Nicher Achieves _

Question 110

Question 110

Multiple Choice

Whereas the mass marketer achieves ,the nicher achieves _ .


A) low volume;high margins
B) high margins;high volume
C) low margins;low volume
D) high volume;high margins
E) high volume;low margins

Correct Answer:

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