Gary Hirshberg of Stonyfield Farm Yogurt Company Stated That "Companies

Multiple Choice

Gary Hirshberg of Stonyfield Farm yogurt company stated that "companies can do better with less advertising,less marketing research,more guerilla marketing,and more acting from the gut." At this point,Hirshberg was following which marketing strategy?

A) innovative marketing
B) entrepreneurial marketing
C) exponential marketing
D) formulated marketing
E) intrepreneurial marketing