Multiple Choice
PepsiCo conducts a survey of Coca- Cola drinkers to assess the Pepsi's and Coke's strengths and weaknesses in product qualities valued by both company's target customers.PepsiCo is using a(n) .
A) global marketing strategy
B) innovative market analysis
C) competitive marketing strategy
D) customer value analysis
E) blue ocean strategy
Correct Answer:
Verified
Correct Answer:
Verified
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