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    Principles of Marketing Study Set 7
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    Exam 18: Creating Competitive Advantage
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    Gary Hirshberg Started the Stonyfield Farm Yogurt Company
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Gary Hirshberg Started the Stonyfield Farm Yogurt Company

Question 47

Question 47

True/False

Gary Hirshberg started the Stonyfield Farm yogurt company.His marketing strategy: building a strong connection with customers using guerilla marketing.This is an example of formulated marketing.

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