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    Principles of Marketing Study Set 7
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
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    Is the Term Used to Describe a Company That Does
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Is the Term Used to Describe a Company That Does

Question 67

Question 67

Multiple Choice

is the term used to describe a company that does not use online marketing.


A) Offlist business
B) Corporate site
C) Click- and- mortar
D) Brick- and- mortar
E) E- business

Correct Answer:

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