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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
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    Data About the Recency,frequency,and Monetary Value of Past Purchases Are
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Data About the Recency,frequency,and Monetary Value of Past Purchases Are

Question 120

Question 120

Multiple Choice

Data about the recency,frequency,and monetary value of past purchases are included in the _ category of a customer database.


A) geographic
B) assessment
C) behavioral
D) demographic
E) psychographic

Correct Answer:

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