A Company Can Unite Its Marketing and Sales Functions Through

Multiple Choice

A company can unite its marketing and sales functions through all of the following activities EXCEPT _ .

A) arranging joint meetings to clarify all aspects of communication
B) having a salesperson preview ads and sales- promotion campaigns
C) appointing an executive to oversee both departments
D) assigning a telemarketer the task of visiting a customer
E) sending brand managers on sales calls with a salesperson