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Monty Boyd Travels Frequently on West Coast Airlines for His

Question 73

Multiple Choice

Monty Boyd travels frequently on West Coast Airlines for his job as an account manager.Monty earns points for every mile he flies,and he will soon have enough points to receive a free airline ticket.West Coast Airlines is building a customer relationship with Monty using which of the following?


A) frequency marketing program
B) premium reward
C) publicity
D) sweepstakes program
E) POP reward

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