Which of the Following Statements About Magazines as an Advertising

Multiple Choice

Which of the following statements about magazines as an advertising medium is true?

A) Magazines have not benefited from advances in communication technologies.
B) Magazines typically use a mass marketing strategy.
C) Magazines provide better local coverage than newspapers do.
D) Magazines have poor reproduction quality of images.
E) Magazines have long lead times and deadlines that can reduce flexibility.