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    Principles of Marketing Study Set 7
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    Exam 15: Advertising and Public Relations
  5. Question
    When the Advertising Objective Is to Build Primary Demand for a New
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When the Advertising Objective Is to Build Primary Demand for a New

Question 8

Question 8

Multiple Choice

When the advertising objective is to build primary demand for a new product category,advertising will most likely be used.


A) informative
B) persuasive
C) patronage
D) institutional
E) comparative

Correct Answer:

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