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    Principles of Marketing Study Set 7
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    Exam 15: Advertising and Public Relations
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    One Way to Measure the _ Effects of Advertising Is
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One Way to Measure the _ Effects of Advertising Is

Question 149

Question 149

Multiple Choice

One way to measure the _ effects of advertising is to _ past sales and past advertising expenditures.


A) communication;identify
B) sales;compare
C) sales;combine
D) promotion;analyze
E) communication;average

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