Multiple Choice
Lobbying,or building and maintaining relations with legislators and government officials to influence legislation and regulation,is part of .
A) press agencies
B) press relations
C) sales promotion
D) direct marketing
E) public relations
Correct Answer:

Verified
Correct Answer:
Verified
Q113: Some large corporations have developed to help
Q114: Soaring media costs,focused target marketing strategies,and the
Q115: Advertising is a modern marketing tool;it was
Q116: Audience quality,audience engagement,and editorial quality are all
Q117: Identify four of the major media types
Q119: News conferences,press tours,and grand openings are examples
Q120: What are the three characteristics advertising appeals
Q121: Marketing management must make four important decisions
Q122: use several tools,including the news,speeches,corporate identity materials,and
Q123: How can consumer- generated ads benefit companies