Multiple Choice
Advertising has some shortcomings.What is NOT one of them?
A) It carries on one- way communication with the audience.
B) It does not make audience members feel the need to respond.
C) It slowly reaches many people.
D) It can be very costly.
E) It is impersonal.
Correct Answer:
Verified
Correct Answer:
Verified
Q10: Buzz marketing involves cultivating opinion leaders and
Q18: Which method of setting an advertising budget
Q20: Which promotional tool is most effective in
Q21: A(n)argument is only likely to be effective
Q24: "Teaser" advertising is most closely associated with
Q25: All of the following are reasons that
Q26: "Buy it now" is the message of
Q27: The percentage- of- sales method wrongly views
Q28: Delia's is a clothing retailer that targets
Q145: What role does message format play in