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    Principles of Marketing Study Set 7
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    Exam 14: Communicating Customer Value
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    An E- Mail from Amazon
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An E- Mail from Amazon

Question 138

Question 138

Multiple Choice

An e- mail from Amazon.com offers free shipping on your next purchase of more than $35.This is an example of .


A) sales promotion
B) an advertising objective
C) public relations
D) personal selling
E) a push strategy

Correct Answer:

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