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In the Battle for "Share of Stomachs," Some Supermarkets Are

Question 123

Multiple Choice

In the battle for "share of stomachs," some supermarkets are cutting costs and attempting to compete more effectively with food discounters,while others are moving upscale,providing improved store environments and higher- quality food offerings.These two different strategies represent differences in .


A) retail convergence
B) retail technology
C) positioning
D) place decisions
E) wholesaling

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