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    Principles of Marketing Study Set 7
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    Exam 12: Marketing Channels: Delivering Customer Value
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    When Determining the Number of Channel Members to Use at Each
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When Determining the Number of Channel Members to Use at Each

Question 69

Question 69

Multiple Choice

When determining the number of channel members to use at each level,three strategies are available: intensive,exclusive,and distribution.


A) multichannel
B) extensive
C) direct
D) international
E) selective

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