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    Principles of Marketing Study Set 7
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    Exam 12: Marketing Channels: Delivering Customer Value
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    In a Conventional Distribution Channel,no Channel Member Has Much Control
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In a Conventional Distribution Channel,no Channel Member Has Much Control

Question 109

Question 109

True/False

In a conventional distribution channel,no channel member has much control over the other members,and no formal means exists for assigning roles and resolving channel conflict.

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