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    Principles of Marketing Study Set 7
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    Exam 12: Marketing Channels: Delivering Customer Value
  5. Question
    Explain Why Value Delivery Network Is a More Relevant Expression
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Explain Why Value Delivery Network Is a More Relevant Expression

Question 135

Question 135

Essay

Explain why value delivery network is a more relevant expression to use than the term supply chain or demand chain.

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Supply chain takes a make- and- sell vie...

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