In Response to Price Cuts from Competitors,a Cereal Company with Several

Multiple Choice

In response to price cuts from competitors,a cereal company with several more expensive and higher quality cereals introduced a lower- priced option to its product line.This is an example of which of the following responses to a competitor's price cut?

A) using high- low pricing
B) launching a "fighter brand"
C) raising the perceived value of a product
D) improving product quality
E) accepting a reduced market share