When a Competitor Cuts Its Price,a Company Is Most Likely

Multiple Choice

When a competitor cuts its price,a company is most likely to decide to _ if it believes it will not lose much market share or would lose too much profit by cutting its own price.

A) increase its marketing budget to raise the perceived value of the product
B) maintain its current prices and profit margin
C) increase its production costs to improve the quality of the product
D) reduce its marketing costs
E) stabilize its production costs