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    Principles of Marketing Study Set 7
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    Exam 11: Additional Pricing Considerations
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    Market- Skimming Is a More Popular Strategy for Pricing New
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Market- Skimming Is a More Popular Strategy for Pricing New

Question 55

Question 55

True/False

Market- skimming is a more popular strategy for pricing new products,and market- penetration is a more popular strategy for pricing products that are more advanced in the product life cycle.

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