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Ryanair Offers Free Flights to a Quarter of Its Customers

Question 42

Multiple Choice

Ryanair offers free flights to a quarter of its customers and rock- bottom prices to many of its other customers.Ryanair then charges for all extra services,such as baggage handling and in- flight refreshments.Which of the following best describes Ryanair's pricing method?


A) good- value pricing
B) image pricing
C) cost- plus pricing
D) high- low pricing
E) value- added pricing

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