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    Principles of Marketing Study Set 7
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    Exam 10: Pricing Strategies: Understanding and Capturing Customer Value
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    Involves Charging a Constant,everyday Low Price with Few or No
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Involves Charging a Constant,everyday Low Price with Few or No

Question 136

Question 136

Multiple Choice

involves charging a constant,everyday low price with few or no temporary price discounts.


A) EDLP
B) High- low pricing
C) Cost- plus pricing
D) Target pricing
E) Penetration pricing

Correct Answer:

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