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    Principles of Marketing Study Set 7
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    Exam 10: Pricing Strategies: Understanding and Capturing Customer Value
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    Which of the Following Is a Cost- Based Approach to Pricing
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Which of the Following Is a Cost- Based Approach to Pricing

Question 88

Question 88

Multiple Choice

Which of the following is a cost- based approach to pricing?


A) going- rate pricing
B) good value pricing
C) target return pricing
D) value- based pricing
E) A and C

Correct Answer:

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