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    Exam 10: Pricing Strategies: Understanding and Capturing Customer Value
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    When McDonald's and Other Fast Food Restaurants Offer "Value Menu
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When McDonald's and Other Fast Food Restaurants Offer "Value Menu

Question 127

Question 127

Multiple Choice

When McDonald's and other fast food restaurants offer "value menu" items at surprisingly low prices,they are using .


A) break- even pricing
B) target profit pricing
C) good- value pricing
D) bundling
E) cost- plus pricing

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