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  3. Study Set
    Principles of Marketing Study Set 7
  4. Exam
    Exam 10: Pricing Strategies: Understanding and Capturing Customer Value
  5. Question
    Value- Based Pricing Uses the Company's Perception of Value
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Value- Based Pricing Uses the Company's Perception of Value

Question 26

Question 26

True/False

Value- based pricing uses the company's perception of value.

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