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    Principles of Marketing Study Set 7
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Which of the Following Is the Total Combined Customer Lifetime
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Which of the Following Is the Total Combined Customer Lifetime

Question 114

Question 114

Multiple Choice

Which of the following is the total combined customer lifetime values of all a company's current and potential customers?


A) share of customer
B) customer lifetime value
C) share of market
D) customer equity
E) profitability

Correct Answer:

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