Which of the Following Best Explains Why Consumers Have Greater

Multiple Choice

Which of the following best explains why consumers have greater power and control in today's marketplace?

A) Through new communication technologies,customers have more access to information and more methods of sharing their opinions with other customers.
B) More companies are implementing societal marketing and weighing long- term costs and benefits.
C) Customer- driven marketing creates products and services that meet customers' future needs.
D) The production concept and competition have lowered prices.
E) Implementation of the product concept has resulted in continually improving products.