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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 1: Marketing: Creating Customer Value and Engagement
  5. Question
    Define Customer Equity and Explain How a Company Can Increase
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Define Customer Equity and Explain How a Company Can Increase

Question 7

Question 7

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Define customer equity and explain how a company can increase it.

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Customer equity is the sum of the lifeti...

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