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    Experiencing MIS
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    Exam 24: Database Marketing
  5. Question
    In RFM Analysis, Customers Who Have Bought the Least Expensive
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In RFM Analysis, Customers Who Have Bought the Least Expensive

Question 13

Question 13

Multiple Choice

In RFM analysis, customers who have bought the least expensive items are indicated by an M score of ________.


A) 2
B) 5
C) 1
D) 4

Correct Answer:

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