Multiple Choice
Which of the following statements is TRUE of social customer relationship management (CRM) ?
A) Relationships between organizations and customers are unchanging.
B) Each customer crafts his or her own relationship with a company.
C) Sales managers can control what a customer is reading about a company and its products.
D) Customers who are likely to make the highest purchases are likely to receive the most attention.
Correct Answer:

Verified
Correct Answer:
Verified
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