Multiple Choice
In a sales message, _____.
A) a well-known anecdote should be included to gain the reader's attention
B) cliched statements should be included to make the message sound authentic
C) general remarks about a product's durability and appearance should be included to create desire
D) the desired action should be defined in specific terms that are easy to complete
Correct Answer:
Verified
Correct Answer:
Verified
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