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    Marketing Research An Applied Orientation
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    Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques
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    In an Itemized Rating Scale,the Respondents Are Provided with a Scale
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In an Itemized Rating Scale,the Respondents Are Provided with a Scale

Question 104

Question 104

True/False

In an itemized rating scale,the respondents are provided with a scale that has a number or brief description associated with each category.

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