Multiple Choice
A scale designed to measure store image would be considered inadequate if it omitted any of the major dimensions (quality,variety,assortment of merchandise,etc. ) .This inadequacy would be reflected in the ________ of the scale.
A) construct validity
B) content validity
C) criterion validity
D) internal consistency validity
Correct Answer:
Verified
Correct Answer:
Verified
Q19: Profile analysis involves determining the average respondent
Q20: _ is assessed when the data on
Q21: Reliability is assessed by determining the proportion
Q22: Which itemized rating scale takes longer to
Q23: Coefficient alpha assists in determining whether the
Q25: _ is a type of validity that
Q26: Non-comparative itemized rating scales with strong adjectives
Q27: What is the appropriate way to assess
Q28: _ is not constant.It represents transient factors
Q29: The _ is confusing and difficult to