Multiple Choice
A ________ design to measure the effectiveness of a test commercial for Wal-Mart would be implemented as follows.Respondents are recruited to central theater locations in different test cities.At the central location,respondents are first administered a personal interview to measure,among other things,attitudes toward the store (O1) .Then they watch a TV program,the respondents are again administered a personal interview to measure attitudes towards the store (O2) .The effectiveness of the test commercial is measured as O2 - O1.
A) one-shot case study
B) pretest-posttest control group
C) static group
D) one-group pretest-posttest
Correct Answer:
Verified
Correct Answer:
Verified
Q16: Extraneous variables are also called confounding variables
Q17: The conditions that must be satisfied before
Q18: Also known as the after-only design,the one-shot
Q19: The static group is a two-group experimental
Q20: Which statement is not true about simulated
Q22: When considering _,accumulated evidence from several investigations
Q23: Which of the following statements is true
Q24: EG: R O<sub>1</sub> X O<sub>2</sub> CG: R
Q25: _ refers to an extraneous variable involving
Q26: Price levels,package designs,and advertising themes are examples