Multiple Choice
A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows.Two groups of respondents would be recruited on the basis of convenience.Only the experimental group would be exposed to the TV program containing the test (Sears) commercial.Then attitudes toward the department store of both the experimental and control group respondents would be measured.The effectiveness of the test commercial is measured as O1 - O2.
A) one-shot case study
B) pretest-posttest control group
C) static group
D) one-group pretest-posttest
Correct Answer:
Verified
Correct Answer:
Verified
Q100: Using the set of symbols commonly used
Q101: Matching is a method of controlling extraneous
Q102: What is the difference between a times
Q103: The one-group pretest-posttest design may be symbolized
Q104: The longer the time interval between observations,the
Q106: The one-group pretest-posttest is a type of
Q107: Which of the following statements is a
Q108: Using the set of symbols commonly used
Q109: Which statement is not true concerning a
Q110: Which of the following is a reason