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    Marketing Research An Applied Orientation
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    Exam 6: Descriptive Research Design: Survey and Observation
  5. Question
    ________ Is an Approach in Which Data Collection Is Based
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________ Is an Approach in Which Data Collection Is Based

Question 11

Question 11

Multiple Choice

________ is an approach in which data collection is based on physical traces,or evidence,of past behavior.


A) Mechanical observation
B) Personal observation
C) Content analysis
D) Trace analysis

Correct Answer:

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