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Which of the Following Marketing Applications Is Not an Example

Question 20

Multiple Choice

Which of the following marketing applications is not an example of trace analysis?


A) A sample of 100 magazines were examined to determine how the portrayal of women in U.S.magazine advertisements has changed over the past 10 years.
B) The selective erosion of tiles in a museum indexed by the replacement rate was used to determine the relative popularity of exhibits.
C) The age and condition of cars in a parking lot were used to assess the affluence of customers.
D) The magazines people donated to charity were used to determine people's favorite magazines.

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