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    Marketing Research An Applied Orientation
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    Exam 5: Exploratory Research Design: Qualitative Research
  5. Question
    ________ Is a Projective Technique in Which the Respondents Are
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________ Is a Projective Technique in Which the Respondents Are

Question 84

Question 84

Multiple Choice

________ is a projective technique in which the respondents are provided with part of a story and required to give the conclusion in their own words.


A) Word association
B) Sentence completion
C) Story completion
D) Expression completion

Correct Answer:

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