True/False
Chrysler's Personal Information Centers collect data from car owners on all aspects of buying a car.These PICs give the company the ability to engage in customized marketing.Chrysler is using internal secondary data in its database marketing efforts.
Correct Answer:
Verified
Correct Answer:
Verified
Q72: Financial,operating,and employment data are also collected by
Q73: Secondary data can help you develop an
Q74: It is not possible to reconfigure the
Q75: _ databases provide information on individuals,organizations and
Q76: Which of the following is a characteristic
Q78: One of the problems when evaluating secondary
Q79: You are reviewing secondary data to help
Q80: Discuss the disadvantages of different types of
Q81: Surveys are the primary means of obtaining
Q82: As compared to primary data,secondary data are